Create Better Content for Social Media

You know those people who post on social media and get all the comments and followers and you make sure to keep up with their posts and read everything about them? How would you like to be that person?

Content marketing is crucial if you want to use social media to grow your business and find new clients. In this post, I'm going to share what you need to make your social media content a "must read" and the three types of content you should be posting.

First up - teaching content. You are the expert and in order to have ideal clients find you, you have to show up and teach them the goods. Share the how to's and why it matters and what happens without it...If you can teach your audience through small, easy, actionable posts on social media, they will keep coming back to read more.

Second type is inspiration content. This is where storytelling comes in handy. You want to share before and after transformations you've had and that your clients have had because of working with you. Results are impactful. Share with your audience how you've helped others. This will inspire people who want those same results to see that it's possible. And you want to make sure they understand YOU are the bridge. You are the one that can take them from where they are to where they want to go.

The third type is relatable content. Here's where you show the real you. What are your quirks, what makes you real, how will your followers feel connected to you? Share these things regularly and have real, raw conversations on social media. Your audience wants to feel like you get them. And as you know, I'm a huge fan of legacy leadership. Leaders don't put themselves on a pedestal and remain untouchable. We get down and dirty and hang out in our communities. We make people feel comfortable, safe, and loved. Showing the real you is the best way to connect with your peeps.

With a mix of these three content types in your social media posts, you will be admired and trusted. Your community will begin to grow. Now, you'll want to bridge the gap and turn these trusted fans into clients, right? Part of your content has to share your offers. That's right babe, time to sell! And sales are not sleazy when you show up to serve. Offering a solution is definitely a part of being in service to others. So don't be shy.

Not every post will have an offer. But there are ways to introduce your products and services without saying "BUY MY STUFF!". Here are a couple examples...

Teaching Content - Teach a step of your process. Give a specific action to take. And mention that you go through the whole process in your 1:1 program.

Inspiration Content - Highlight a client who hired you for website design. You'll share how she went from a DIY website with broken links to a high converting site that brings a new client every week.

Relatable Content - Share your journey. How you did it the hard way and are so thankful you learned how to make life and business easier with three steps.

These are a few examples. People will pay attention to this, even if they don't ask about it right away. But the more you keep sharing, you'll start to see more people reach out and ask about these programs and services you offer.

And, making clear and straight out offers should definitely be a part of your visibility plan. You have to show up to teach, inspire, relate and invite your followers to work with you. With a solid visibility plan, it makes it easy for your followers to say yes because they already know, like and trust you.

A visibility plan is really important for your business. This will help you know what to share and when so it's not overwhelming or last minute. You can set it up with the different kind of content and know exactly when you are going to sell something too. Hope this helps you create better content for your social media.

Why Visibility is a MUST For Your Business Success

When you start a business, there’s always one main goal - TO GROW YOUR BUSINESS.

Visibility helps you grow your business because of three things:

1. Makes you the expert

2. Builds your credibility

3. Helps you make an impact

The way to actually accomplish these 3 things is HOW you show up for your ideal clients. Whether you are using email, Instagram, Facebook, LinkedIn, or something gotta show up for them.

Consistency. This is important too - BUT only if you're being strategic and creating value. Don't just throw crap out there to "be consistent". Find your own groove, and be there for your peeps.

Content is majorly important. What are you saying, how are you saying it, and why are you saying it? Your content is the key to attracting the right people to you. And trust me ATTRACTING people vs. FINDING people is much better :)

There are 5 things I want you to make sure your content has or does...

1. It must spark emotion.

2. It must be relatable.

3. It must tell a story.

4. It must be in alignment with your values.

5. It must give value.

Easier said than done, yes? Ok, let's dive a little deeper..

How to spark emotion - First think about how you want your reader or viewer to feel. Then ask yourself if what you're saying will create that feeling for them. You want them to make a connection between what you're sharing and what you want them to do next.

How to be relatable - A good business owner - a good leader - will always be real and authentic. This means you share the stories of how you got to where you are. Show your audience you get them, you've been where they are now, and that you have a proven system that can get them to where they want to go next.

How to tell stories - Storytelling is the secret ingredient to awesome content AND sales. You can share your own story, your journey on how you got started, or why you got started. You can share client wins and results. You can share other people's stories and create the connection as to why you're re-telling it. Make it intriguing.

How to be in alignment - Do you know your core values? Do you have values for your business? Being in alignment with your values and what you stand for is huge in how you show up for your community. It's important not to listen to what everyone else says and share similar info. Sometimes you have to take a stand and go against the "norm".

How to give value - Give. Give. Give. I cannot stress enough how important it is to not hold back on your best stuff. I promise you will still get clients. Share exactly why they need what you offer. Give a few basic steps on "how to". While I encourage you to give lots of value, I personally love to give in bite-size pieces. Meaning, you share something specific in a simple way and give an action step to take.

Getting more visible in your business will definitely help you grow your income and impact. Let me know if these tips help you with your visibility plan. xo

7 Tips for a Profitable 2018

The new year is right around the corner, and I’m sure you’ve been making plans and goals for you and your business. Before you get too overwhelmed, here are my 7 tips for making 2018 a profitable year!


  1. Priorities - Know them. Honor them. Remember your big WHY and focus on that. Don’t get distracted by all the cool new things popping up. When you stay focused, you’ll get more of the important things done.

  2. Intentional Goals - I love goal planning! But intentional goal planning is where it’s at!! This ties into knowing your priorities and creating goals that align with them. This is YOUR life and business, be intentional.

  3. Start Implementing - There comes a point where you have to stop gathering all the information. Training, courses, free downloads - it’s all good. But you also have to implement those things you learn. Take inspired action more this year.

  4. Invest - This is huge. If you have invested in your business, you probably already understand the benefits. If you haven’t but know it will help you move forward, what are you waiting for? Fear is normal, take the leap anyway and see the impact.

  5. Smarter Strategy - Think of all the things you did (or didn’t) do this year. What worked? What didn’t work? Head into 2018 with a smarter strategy. Don’t repeat what didn’t work. Improve what did work. And just be smart about your strategy.

  6. Get Visible - You know I’m all about getting visible! Show up girl! I could talk about you getting more visible all day. It’s so important to your business. Be consistent, build connections, and create community.

  7. Be Authentic - Above all, be authentic. Be you. Don’t try to fit into anyone else’s dream, plan, or path. This is YOUR life, YOUR business, YOUR purpose. Be authentic at all times. That’s what the world needs from you.


Basics. Foundation. These tips should be at the core of your business. I know you can have a profitable 2018. Are you ready?

3 Ways to Increase Your Income this Month

It’s December. One month left in 2017. What would it feel like to bring in more income this month?

We all know there are hundreds of money making ideas for entrepreneurs. And you probably have at least a couple great income streams now.

I want to push you a little further and increase your income this month. You can do it and it will be amazing!

Here are 3 ideas you could easily do now to increase your income before 2017 comes to an end.


  1. Raise your rates and get 1 new client

  2. Pre-sell new program at a killer price

  3. Offer a limited number of strategy sessions


So let’s talk about a little strategy for each idea and you choose the one that you like best!

Raise your rates - did I already scare you? If you haven’t raised your rates in a while (or ever!), it might be time. If you’re continuing to work with clients, learning new things, taking courses, investing in coaching and other deserve to pay yourself for it. You’re bring more and more value to your clients. And with higher rates, what would one new client do for your income this month? Another $2K? $5K? $10K?? If you only focused on one new client, you can totally find one!

Pre-sell a new group program or course! I love this idea because you can take what you already know, what you’re already an expert at, and create a new way to package it! For example, if you’re a coach you can take your private coaching process and create 8 steps for a group coaching program. Or if you’re a VA or graphic designer, you can create a 6 module course to sell and teach others how to do what you do or DIY something your services provide. Come up with a cool title, outline the program or course, write out the amazing benefits and results it will provide and pre-sell it!! Let your audience know you have a special holiday price for everyone who says YES and you’ll get started in January. Then you have a few weeks to work on the content...with that extra cash!

Offering a set amount of strategy sessions for $100-$250 is a great way to get more profit AND show off your skills! I love strategy sessions. A 60-90 minute pow-wow to work on a very specific plan for your client. It gives them direction, focus, and confidence to move forward with something they need. If you did 5 a week that’s at least an extra $1500 this month working only 3 weeks. Also, this gives them a good taste of what it’s like to work with you...they may just come back for more!

So I’ve given you 3 ways to increase your income this month. What are YOU gonna do about it? I would love to know in the comments below!

Happy Holidays and Cheers to more money this month!!

3 Core Content Pieces Your Business Needs

Content planning can be a major headache sometimes!! I wanna share the 3 core content pieces I think your business needs to build relationships and make an impact!

1. Transformational stories - How did you get from point a to point b? What changed? Then and now type stories that connect to where your ideal client is now and where they want to go.

2. Take a stand - What do you stand for? What do you stand against? Why? Don't be afraid to make people uncomfortable, it inspires action.

3. Leave a legacy - What do you want to be known for? How will you make the world a better place? Think about what ripple effect you wanna see going because you took a first step.

Have these content pieces in place. They connect you to your ideal client and build the know, like and trust factor. Share from your heart, get a little vulnerable, and genuinely be of service! 

Turn Your Fans into Clients

Way too many people are focused on the wrong thing - numbers. While the amount of followers you have is important, there’s a twist. You must have an engaged audience! It’s better to have 2000 engaged, interactive, and raving fans...than 8000 people who clicked follow at some point, for some reason and don’t even know (or care) who the heck you are anyway. Not good.

What is good is having people who listen to you and eventually want to work with you! So how do you do this?

Showing up online can be overwhelming. I know!! I used to feel the same way and most of my clients come to me feeling stressed out too. Until I help them get focused and create a plan!

My goal is to make is easy for you! I want you to make an impact and not get stressed about it!

Here are 3 steps to easily, organically, and AUTHENTICALLY turn your fans into clients using social media!!


  1. CLARITY! Sometimes amazing entrepreneurs have a hard time getting their message across and explaining how they help people because they’re still lacking clarity or they aren’t focused on a specific thing. Getting crystal clear on who you help and how and learning how to express it will make all the difference! Clarity will bring clients

  2. COMMUNITY! You have to build the know, like and trust factor. Engagement is key. Start building a community that engages on your posts and wants to know what you’re up to. This takes your time, energy, and love! I only work with women entrepreneurs who want to make a bigger impact. It’s not a numbers game, it’s a world-changing game! Community will bring clients!

  3. CUSTOMER JOURNEY! Do you know how you take your potential clients from point a to point b to point c? Having a customer journey (or funnel) is important. I love creating this marketing strategy with my clients. Look at what you want to offer in 3 months. Your “launch” starts now! Every blog post, social media share, video, freebie, etc. all lead up to this offer. But the journey starts now and continues to build. The customer journey will bring clients!


CLARITY, COMMUNITY, and a CUSTOMER JOURNEY - these 3 essential pieces must be in place if you want those fans to become clients.

If you want to make a bigger impact, I encourage you to take time to get clear on your message and what you offer, build a community that feels safe and loved by you, and have a clear path for your potential customers to follow you on.

How to Stand Out on Social Media

Social media is hot!! There lots of opinions about it - some people love it and some people hate it...either way, social media is definitely a way to share your message, build your audience, and grow your business.

When you do it right!!!

Today I want to share the “5 C’s”! These are my top 5 tips for standing out on social media so it works in your favor!

  1. Courage - You have to push past fears, insecurities, and what-ifs. You have to decide sharing your message is more important that the “what if I fail?” possibility. So what if you fail? You start again, get focused, and keep going. Have the courage to show up!

  2. Content - Create amazing and helpful content. It has to match your core business topics and tie into your offers. There has to be a path, a journey, that you take your audience through with your content. We’ve all heard “content is queen”, right? But it’s only true if your content rocks!! Don’t be afraid to give away the goods, let them know why you’re the leader and expert to follow and work with.

  3. Consistency - Duh? You hear this all the time. You have to show up consistently. This sets you apart from the rest. If you were dating someone, you would expect calls, texts, and dates regularly. Same for your tribe! You’re building relationships and it requires you to consistently be there for them. They will know and like you from your content...consistency locks in the trust.

  4. Connect - I just mentioned that you’re building relationships. This happens through connection. Share your story, behind the scenes, mistakes/lessons, how you got to where you are now, what you stand for and against, what matters to you the most. Connect with your audience on a real life level. Makes such a difference.

  5. Call to Action - Please!! Always have a next step for your audience to do. Share a story and ask a questions. Teach a lesson and tell them to download the free checklist. Give crazy good value and make an offer. These are just 3 examples of a call to action. Making offers should happen once in awhile, don’t overdo it. But always ask them to engage. Super important.


These are the basics my friends. Without these key elements in your social media game, you won’t get very far. And the #1 thing that MUST shine through each of these tips and everything you do on social media...BE AUTHENTIC!!!!