Turn Your Fans into Clients

Way too many people are focused on the wrong thing - numbers. While the amount of followers you have is important, there’s a twist. You must have an engaged audience! It’s better to have 2000 engaged, interactive, and raving fans...than 8000 people who clicked follow at some point, for some reason and don’t even know (or care) who the heck you are anyway. Not good.

What is good is having people who listen to you and eventually want to work with you! So how do you do this?

Showing up online can be overwhelming. I know!! I used to feel the same way and most of my clients come to me feeling stressed out too. Until I help them get focused and create a plan!

My goal is to make is easy for you! I want you to make an impact and not get stressed about it!

Here are 3 steps to easily, organically, and AUTHENTICALLY turn your fans into clients using social media!!

 

  1. CLARITY! Sometimes amazing entrepreneurs have a hard time getting their message across and explaining how they help people because they’re still lacking clarity or they aren’t focused on a specific thing. Getting crystal clear on who you help and how and learning how to express it will make all the difference! Clarity will bring clients

  2. COMMUNITY! You have to build the know, like and trust factor. Engagement is key. Start building a community that engages on your posts and wants to know what you’re up to. This takes your time, energy, and love! I only work with women entrepreneurs who want to make a bigger impact. It’s not a numbers game, it’s a world-changing game! Community will bring clients!

  3. CUSTOMER JOURNEY! Do you know how you take your potential clients from point a to point b to point c? Having a customer journey (or funnel) is important. I love creating this marketing strategy with my clients. Look at what you want to offer in 3 months. Your “launch” starts now! Every blog post, social media share, video, freebie, etc. all lead up to this offer. But the journey starts now and continues to build. The customer journey will bring clients!

 

CLARITY, COMMUNITY, and a CUSTOMER JOURNEY - these 3 essential pieces must be in place if you want those fans to become clients.

If you want to make a bigger impact, I encourage you to take time to get clear on your message and what you offer, build a community that feels safe and loved by you, and have a clear path for your potential customers to follow you on.

How to Stand Out on Social Media

Social media is hot!! There lots of opinions about it - some people love it and some people hate it...either way, social media is definitely a way to share your message, build your audience, and grow your business.

When you do it right!!!

Today I want to share the “5 C’s”! These are my top 5 tips for standing out on social media so it works in your favor!

  1. Courage - You have to push past fears, insecurities, and what-ifs. You have to decide sharing your message is more important that the “what if I fail?” possibility. So what if you fail? You start again, get focused, and keep going. Have the courage to show up!

  2. Content - Create amazing and helpful content. It has to match your core business topics and tie into your offers. There has to be a path, a journey, that you take your audience through with your content. We’ve all heard “content is queen”, right? But it’s only true if your content rocks!! Don’t be afraid to give away the goods, let them know why you’re the leader and expert to follow and work with.

  3. Consistency - Duh? You hear this all the time. You have to show up consistently. This sets you apart from the rest. If you were dating someone, you would expect calls, texts, and dates regularly. Same for your tribe! You’re building relationships and it requires you to consistently be there for them. They will know and like you from your content...consistency locks in the trust.

  4. Connect - I just mentioned that you’re building relationships. This happens through connection. Share your story, behind the scenes, mistakes/lessons, how you got to where you are now, what you stand for and against, what matters to you the most. Connect with your audience on a real life level. Makes such a difference.

  5. Call to Action - Please!! Always have a next step for your audience to do. Share a story and ask a questions. Teach a lesson and tell them to download the free checklist. Give crazy good value and make an offer. These are just 3 examples of a call to action. Making offers should happen once in awhile, don’t overdo it. But always ask them to engage. Super important.

 

These are the basics my friends. Without these key elements in your social media game, you won’t get very far. And the #1 thing that MUST shine through each of these tips and everything you do on social media...BE AUTHENTIC!!!!